Insights & Facts
Insights
When Hispanics are given a choice between an English or Spanish website, marketing research shows:
Website Visitor Facts
Web users are four times more likely to purchase from a site that communicates in the customer's language (www.idc.com).
When Hispanics are given a choice between an English or Spanish website, marketing research shows:
- 80% would visit the Spanish-language website
- 76% would visit the Spanish-language website more frequently
- 72% would conduct business on the Spanish-language website
- 76% would think they are valued as a Spanish-speaking customer/citizen
Website Visitor Facts
Web users are four times more likely to purchase from a site that communicates in the customer's language (www.idc.com).
- Over 100 million people access the Internet in a language other than English.
- Over 50% of Web users speak a native language other than English (www.glreach.com).
- Visitors stay for twice as long (Site stickiness is doubled), if a website is in their own language (Forester Research).
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